Yeti Law started with a nickname. An avid skier in a fake fur parka hit the slopes, and a name was born. Yeti accepted and embraced the nickname, and it pointed her towards a metaphor and an aesthetic that she took to heart: the Himalayas.
Yeti saw the Himalayas (inhabited by the mythical Yeti of local legend) as a metaphor for the perilous legal landscape. Yeti also discovered the Sherpa people of Nepal, inhabitants of the Himalayan region, and saw another apt metaphor: if the Himalayas represented the peaks, valleys, and dangers inherent in the legal system, then certainly the Sherpas represented the legal practice she wanted to build. She saw the Sherpas as confident and experienced climbers, often employed by summit teams for their skill and knowledge. Yeti wanted her clients to see Yeti Law in the same light, and thus Yeti’s concept of Legal Sherpas® was born.
Law…with Understanding: How Is Yeti Law different?
Law… with understanding. It’s our motto, and it’s also an indicator of our belief that your legal journey should be a very personalized experience. We will be dealing with legal concerns regarding your family, your estate, your forward planning, and your business. These are all deeply personal to you, and so we feel it behooves us to tailor an approach that best suits your needs. Ultimately, your experience with Yeti Law should come down to comfort and support. Yeti’s tools and techniques are designed to help you express, explain, and provide background without being put off by a cold atmosphere, curt, impersonal attitudes, or legal jargon.
At Yeti Law, we want to accompany you on your journey as your personal Legal Sherpa®. Your Legal Sherpa® will open your working relationship by meeting with you and trying to learn as much about you as possible. We feel that it’s our responsibility to better understand your legal needs by first developing an understanding of you, beginning with your goals and what you hope to achieve. We do our best to see things from your perspective, and to see what you value most. We tailor our approach to match your goals, using tools that we’ve developed. Tools like our People Plan, which has proven itself again and again to be an effective and successful approach during the estate and forward planning process.
Understanding, however, is a two-way street, and just as your Legal Sherpa® looks to you to understand your perspective and to explore possible solutions, it’s equally important that you understand as well. Dealing with the law shouldn’t be a daunting or confusing process, especially when it involves your life goals. Yeti Law hopes to demystify the experience by making it accessible, by minimizing impenetrable jargon, and by returning the focus back where it belongs: on people and their goals.
This Yeti Law focus on understanding — both in our understanding of you and your goals, and in ensuring your understanding of the process during your journey — is what truly sets Yeti Law apart from any other firm practicing in Toronto today.
A letter from one of our clients